Visual Identity, LOGO

After hand drawing two random letters or numbers it was the beginning of creating not only a logo, but an brand and identity. Drawing Z and U, I decided to go with using an outlined Z and breaking apart it to add some negative space. I used the U as a shield as the shield or where the Z could stand out. After creaing this logo I came up with the name for the brand, Zerou Gaming, a company that specializes in gaming products as well of games.

ZEROU

Zerou Gaming is the name I decided to go with since I thought it would be appealing and easy to remember and say.

WHAT IS ZEROU

Zerou is a gaming company that produces consoles but also releases games that are playable cross platform. Below, there are some mockups, including business cards made for the company.