2024
Zerou Gaming
A full-spectrum game development brand concept logo, animation, website, game visuals, and identity, all built from the ground up.
logo development
Two hand-drawn letters, ‘Z’ and ‘U.’ Experimenting with negative space, I deconstructed the outlined ‘Z’ and integrated it with the ‘U,’ shaping it into a shield-like structure that framed the logo. This design became the foundation for a full brand identity energy.
"Z" and "U" influence
"Z" letter
sharp angles — deconstructed, structural
"U" letter
rounded form — frames the Z, creates negative space
Shield structure
merging both letters into a unified, protective emblem
explored logo in black and white
logo animation in after effects
zerou
From the animated logo, I expanded the identity into a full digital ecosystem. Designing a website, product visuals, and a fake game concept that all live under the same visual language.
website design
