AROMA
Visual Identity, UI / UX, FIGMA
WHY AROMA?
Assigned to create a website for a brand-new concept, I developed Aroma — a beverage brand offering drinks inspired by coffee, tea, and unique blends like matcha espressos.
The goal was to design a platform that caters to individual tastes, personalities, and preferences, whether customers prefer caffeinated options, coffee-based drinks, or alternatives without caffeine.
THE APPROACH
THE IDEA
To create a website to not only cater to your tastes but make you enjoy every sip you take.
Responsive Brand
I aimed to create a visually engaging layout that works seamlessly on both desktop and mobile devices, ensuring easy navigation for users of all ages and abilities.
the layout
A fluid grid system was utilized to build a flexible, well-balanced layout that adapts smoothly to various screen sizes, ensuring consistent visuals across all devices.
Create a layout and a brand that would be user-friendly, easy to navigate, and interactive, allowing users to discover their drink based on a quiz reflecting their personality. Additionally, provide a foundation on how Aroma’s coffee beans and tea leaves are selected and used to create the perfect blend for each drinker.
Wanted to create a comfortable and fun environment mockup for users when visiting, with the hope of leaving them with new information on how to select drinks or blends that cater to their preferences.
