2024
Clocked Out
A vibrant rebrand for a women-owned canned cocktail company.
The original Two Chicks packaging suffered from a lack of visual identity. The design blended into the background on shelves, muted colors, generic typography, and no clear hierarchy made it impossible to stand out against competitors. There was no sense of brand personality; it didn’t communicate the fun, vibrant energy of the product inside. The labeling felt generic, failing to tell the story of a women-owned craft cocktail company. Simply put, it got lost.
brand position
Clocked Out is for the social drinker who wants elegance that meets fun, sophisticated taste in a can that knows how to party. And with every purchase, half the proceeds go to the Global Fund for Women.
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naming process
