2024
First Aid Beauty
Redesigning the packaging for First Aid Beauty’s Ultra Repair Firming Collagen Cream. The goal was to move from a design that got lost on shelves to one that feels fresh, youthful, and unmistakable.
old packaging
The original packaging was dark, cluttered, and impossible to find. Dense French text, silver stripes, and no visual hierarchy, the key ingredients were buried, and the star logo got lost.
influence
design elements
color
A lighter, fresher blue base, paired with vibrant yellow and orange accents for energy and shelf contrast, so it pops.
typography
Streamlined copy by removing French text and minimizing clutter. Bold, clean type communicates key ingredients instantly.
visual language
The brand’s star logo becomes a dynamic repeating motif, adding rhythm and recognition. Product photography on the sides showcases the cream itself.
before + after
hard to find · cluttered · lacked shelf presence
stands out · clean hierarchy · ingredients front and center
