Visual Identity, LOGO

The Zerou Gaming brand began with a simple sketch—two hand-drawn letters, ‘Z’ and ‘U.’ Experimenting with negative space, I deconstructed the outlined ‘Z’ and integrated it with the ‘U,’ shaping it into a shield-like structure that framed the logo. This design became the foundation for a full brand identity, leading to the creation of Zerou Gaming—a company focused on gaming hardware and interactive experiences.

ZEROU

I chose the name Zerou Gaming for its strong brand potential – memorable, distinctive, and effortlessly pronounceable. The name combines a unique identity with instant recall value, perfect for standing out in the competitive gaming industry.

WHAT IS ZEROU

Zerou is an innovative gaming company specializing in console hardware while also developing cross-platform game titles. Below you’ll find brand mockups showcasing our identity, including corporate business card designs.