Liquid Death has a mission to combat plastic pollution, but their audience is young, rebellious, and loves bold branding.
Sanrio has a massive, loyal fanbase that craves collectible, cute merch. The gap?

Two audiences who don’t usually overlap, but share a love for personality-driven products. This collaboration bridges them  giving Sanrio fans a new cause to get behind, and Liquid Death drinkers a fresh way to show up.

can design

pop-up design

book design