2024 – 2025
Do Good Spirits
A veteran-owned craft distillery blending Prohibition-era grit with modern purpose. Their vodka, gin, and bourbon honor tradition while supporting veteran communities, where every bottle serves a mission beyond the bar.
dripped out
A play on words, maple syrup “drips” and the “dripped out” aesthetic. The name bridges Crown Maple’s natural product with Do Good Spirit’s bold, Prohibition-era energy. Influenced by navy and gold colors with drip and maple leaf.
maple syrup influence
leaf motif
inspired by maple leaves — natural, organic
amber / gold
warm, rich color — maple syrup + luxury
drip texture
fluid forms — maple's natural viscosity
the brief
Create a maple syrup liqueur label that bridges Do Good Spirits’ veteran heritage with Crown Maple’s natural, artisanal identity. The client’s direction: “vintage and high class.”
