2023

Aroma

To create a website to not only cater to your tastes but make you enjoy every sip you take. I developed Aroma a beverage brand offering drinks inspired by coffee, tea, and unique blends.

CONCEPT

Drink Website Product Design

my role

UI / UX Brand Identity Visual Identity

toolkit

Figma Illustrator Photoshop

meet the users

I built user personas based on coffee, tea, and matcha drinkers, from caffeine-seekers to those looking for relaxing, low-caffeine alternatives, like matcha. The website and brand are designed for anyone who enjoys a thoughtfully crafted beverage in any way.

influence

coffee drinkers bold flavors, quick navigation, easy reordering

tea + matcha drinkers discovery, blend explanations, savory and sweet notes

caffiene-conscious clear labeling, evening-friendly choices, aroma ad flavors.

Jordan · 29 coffee enthusiast · needs the morning kick

"I know what I like — give me a strong espresso and let me get on with my day."

regular customer quick reorder coffee-focused

Sam · 24 matcha lover · curious about blends

"I like trying new things — matcha, herbal teas, unique blends. I want to learn what's out there."

explorer quiz-taker caffeine-curious

Taylor · 32 decaf · evening tea · mindful drinker

"I love the ritual of a warm drink, but I need something that won't keep me up at night."

evening drinker low-caffeine ritual-focused

user journey

Land on homepage → Take personality quiz → Get personalized recommendations → Browse blends → Read about sourcing → Select a drink → Add to cart → Checkout → Reorder

The quiz helps users discover drinks based on their taste, caffeine preference, and mood — making every visit feel personal.